Instagram Marketing- the new tool to win your audience!

Started initially as a medium to flaunt your photography skill, Instagram today has more than 800m users and if you are not using it to promote your brand, you are missing a lot. People nowadays do not go for direct promotional posts, instead they prefer story and Instagram is the best place to sell your stories. Another important aspect is surely the visual appeal which is much more stronger than any other platforms. And most importantly engagement rate is much higher on Instagram than on Facebook or any other platform. Tapping the Instagram potential for a young brand can be a really fun job to do

Strategies Involved

When it comes to social media, content is surely the king, but when we speak about Instagram, your strategies must include trends, design, aesthetics and of course the content. Thus a separate strategy and plan needs to be made for Instagram each month based on a theme. The theme can vary from romance to monsoon, IPL to festivals and most importantly campaigns that can be planned to ensure that sales with a dash of fun.

Instagram can be an amazing platform to project multiple aspects of your creativity, from interesting campaigns to fun designs, from interactive stories to beautiful layout, if your brand is young and looking to explore their creative side, Instagram is the platform to be.

Apart from the grid designs, stories are done regulary based on trends and special days with interesting polls, quiz and swipe-up links to ensure engagement and sales for the brand.

Another important and trendng feature in instagram that is taking the world by storm is definitely the reels. From fun content to serious messages you can bring a huge difference in your brand through these short video format, that everyone loves

While these are some of the strategies that can be employed for a fun and young brand, but does that mean a brand that has a much serious audience cannot ace the Instagram game? Ofcourse they can, but that would require a different strategy.

Apart from regular posts with a descriptive caption and trending hashtags, regular informative stories ought to be done with swipe up link, leading to website to promote sales. Aside from that multiple carousel ads are set up to generate leads and ensure sale of the paintings. IGTV videos can be uploaded on relevant topics. An effective ad plan specific to Instagram can be planned every month to generate warm and hot leads and to create brand awareness among the interested audience.

Overview

Gone are the days when Instagram meant just replicating the Facebook posts. Standing on 2021, Instagram is the biggest and most interesting platform to sell your story and measure your ROI and engagement rate, hence we make sure we prepare a customized strategy for Instagram. It can be an amazingly interesting playground for creative minds who can use their creativity coupled with strategy to ensure the marketing of a brand. Our team ensures an effective use of strategy, content and creativity to market your brand organically and through advertisement