Influencer Marketing- The New Normal in Digital Marketing
Direct advertising even though might seem to be the most obvious choice to promote your brand but consumers in the 21st century is smarter than the lot before. Direct advertising even though is still the most tried and tested formula, but brands are looking for smarter alternatives especially when it comes to online marketing. One thing that has been working since time immemorial is definitely personal recommendation or word of mouth. And this is where influencer marketing can come to your rescue.
Why is Influencer Marketing Important?
Influencer marketing, even though is newly used word but the concept has been in use since decades. Brands have spent crores to promote their brands by celebrities since ages. But owing to the recent rise in online activities and screen time, this concept has found a new meaning. Instead of using a star or celebrities, brands seek ‘normal’ people with a good number of followers on their social media and seek their help to promote brands. The collaboration could be paid or can be a barter collaboration, but when your potential customer sees a ‘normal’ person promoting a brand, they seem to rely/ trust a little more than a regular advertisement.
Ofcourse this new form of promotion comes with multiple benefits listed below
– Targeting your potential customers can be quite a difficult task, but thanks to this new era of influencer marketing, targetting is an easy process as the influencer you have selected already has an audience who shares interest. Suppose you are a fashion brand, you can opt for a fashion influencer to reach out to people who are interested in fashion.
– Thanks to the huge reach of the influencers, you can enhance your brand awareness & visibility quite easily
– Collaborating with an influencer enhances the quality of the content and introduces variety, thus bringing in more engagement rates.
– Influencer marketing can be a great way to attract your potential customers towards your brand because more people tend to believe and take suggestion from the influencer they love and witness everyday thus conversion and customer acquisition rate is much higher than other forms of marketing.
– This form of marketing is also effective in building trust and credibility which is important for any business.
Strategies Implemented in Influencer Marketing
-Competitions & giveaways can be a great way to promote your brand and also increase followers and engagement
-Generating helpful and interesting content rather than just go for a promotional approach