As an independent writer Ritusmita has contributed to diverse national and international publications on various topics related to gender, lifestyle and human interest. She is a masters in literature from Jadavpur University and also masters in journalism from the Asian College of Journalism. What sets Ritusmita apart is her flair to highlight critical issues of life from the daily and mundane happenings. It is her this trait that won her the prestigious UNFPA Laadli Media Award (Regional and National) for her story Urban Indian Woman’s Health: A Case of Neglect in the year 2010-2011. A passionate advocate of human rights, Ritusmita, believes her journalism to be a tool to highlight the human rights violation and issues of neglect which are often overlooked by the authority and the masses. With her media entrepreneurship venture Ritusmita seeks to promote the cause of financial empowerment and employment among Indian women.