Well paid ads are fine but why is my content not getting organic reach – this is yet another common question. Does it mean my content is not compelling enough – well yeah this could be one of the reasons, but this is not the only reason? So here are a few quick tips but before we begin to remember.

Better Post is not equal to more posts.

Having said that frequency of posts is of course important – if you don’t have a schedule of posting and post random things randomly on your social media, your brand will not have visibility and not achieve desired results on social media. So, publish frequent content.

Don’t be boring – publish relevant and engaging content and diversify content. Your content should have the capacity to engage your audience as only then you can work towards engagement.

Boost high performing posts – this is a must. With Facebook organic reach dropping down to 1 per cent you really don’t have a choice.

And finally, FB live – this is a great way to build an audience and so make sure that you do it on a regular basis.