And here is a midweek tip for all of you keen to know some digital marketing tips. A lot of clients often question me – should we have a group or a page – or both? Well, there are pros and cons of both things

Now, why a Facebook page? This is a must-have as is shown in search engines and more importantly if you are a brand people expect you to have a page. Besides, it is a reliable source of news and presentation.

On the other hand, the group offers more engagement – there is built-in analytics called group insight which further allows you to connect. You can have interactive posts – post documents and create polls in groups. You can also sell in groups. However, the key is being consistent – just having a group or page will not help unless you are posting it regularly to showcase your brand. So, whatever you decide make sure you maintain it on a regular basis.

Like you would never know a woman’s mind cracking a Facebook algorithm (in fact any social media algorithm) too is a tough task. However, there are some basic rules which can help you get some insight at least. So here are they.

Facebook has a scoring system, and a high score translates to more visibility. So how can you achieve this high score – a few ways are as follows.

1. Make sure your friends are interacting with your post – if it is relevant, you can tag them – if not make sure that you not only post but also engage on Facebook so that your page engagement is high.
2. Comments on your Facebook post is also useful – so however, difficult it might seem answer back all the comments.
3. The likes and share on a post increase its visibility – so posts which have more engagement continue to perform better. So, sharing the content of a page to a group is a good idea to drive engagement.

To sum up, more engagement means a high score and a high score means better visibility. Thus, creating content is not enough – you need to drive your brand to perform better on social media.