ORM | Great Eastern Retail

ORM- An Important Aspect in Building Your Brand Online

Reputation of a brand is the key to expanding your business. Though having an online presence can be a great way to promote your brand, but it also has its downslide. While people can help you build your brand by sharing great reviews, one negative review can also spoil your reputation completely and these days most people trust on online reviews before they decide to invest on your brand and this is where ORM or Online Reputation Management will come to your help.

Great Eastern Retail

One of the most known electronics and appliances retail brands in India with multiple chains across the nation, but offline reputation is never enough especially when 90% of our consumers today look for and rely on online reviews and ratings before visiting the store or making a purchase decision. It might seem hard to believe but 65% of your customers might come from online referrals and this is where ORM helps in brand building. Now who doesn’t want their customers to see a 5star rating when they look up for your brand online? This is exactly what we did for Great Eastern Retail

BENEFITS OF ORM?

– It can help you boost your business and build a strong and reliable brand presence online. Positive customer feedback can make a huge difference to your business and can bring an incredible rise in the sales.
– This can actually help boost your organic SEO, since online reviews can impact positively on your search engine ranking
Online positive reviews not online improves your SEO, it also adds to your brand visibility and improves sales.

STRATEGIES TO IMPROVE YOUR BUSINESS WITH ORM

Analyzing your online life is extremely important to understand whether you need ORM and strategies to implement to enhance it.
– Research and find out if your business is listed or ranking in the top 5 listings. If it is ranking check if the comments are positive of negative.
– Check your Google My Business listing- if it exists and if the information are correct.
– Social Media Channels need to be monitored for followers, comments, reviews and dms and be prompt about the response to every comment, reviews and messages.

– Check what is the general tone of the reviews/comments/messages and find ways to deal with them incase of negative feedback
– Check review sites and recommendations and monitor the feedback and find strategies to deal the negative feedback

Overview

We have a designated social media team for our clients for each of our clients including Great Eastern Retail. Their job role is to ensure prompt replies on all the review and comment platforms to ensure no negative comments to get escalated and go out of hand. They are in constant touch with the internal team and management team of Great Eastern Retail to ensure quick and correct response to each of the reviews we receive on our platforms.