Influencer Marketing | Bloggers

Influencer Marketing- The New Normal in Digital Marketing

Direct advertising even though might seem to be the most obvious choice to promote your brand but consumers in the 21st century is smarter than the lot before. Direct advertising even though is still the most tried and tested formula, but brands are looking for smarter alternatives especially when it comes to online marketing. One thing that has been working since time immemorial is definitely personal recommendation or word of mouth. And this is where influencer marketing can come to your rescue.

Why is Influencer Marketing for Food Brand is Important?

Influencer marketing, even though is newly used word but the concept has been in use since decades. Brands have spent crores to promote their brands by celebrities since ages. But owing to the recent rise in online activities and screen time, this concept has found a new meaning. Instead of using a star or celebrities, brands seek ‘normal’ people with a good number of followers on their social media and seek their help to promote brands.

The collaboration could be paid or can be a barter collaboration, but when your potential customer sees a ‘normal’ person promoting a brand, they seem to rely/ trust a little more than a regular advertisement.

Strategies Implemented

Food of all the other sectors rely mostly on recommendations and reliability, because once you have a bitter experience with any brand, you would hardly visit that place again. Hence planning blogger collaboration for Food brands is something that requires a lot of attention and strategies.

– Targeting your potential customers can be quite a difficult task, but thanks to this new era of influencer marketing, targetting is an easy process as the influencer you have selected already has an audience who shares interest. So for food brands, it is important to collaborate with the best bloggers in town to get the maximum attention.
The first step is always to create a list which would target the right audience and get it approved by the client.

– Influencer marketing can be a great way to attract your potential customers towards your brand because more people tend to believe and take suggestion from the influencer they love and witness everyday thus conversion and customer acquisition rate is much higher than other forms of marketing.

– This form of marketing is also effective in building trust and credibility which is important for any business.

-Generating helpful and interesting content rather than just go for a promotional approach. In case of Wow! China Bar launch, along with promoting the new launch, we incorporated a blogger’s promotional campaign, where every eminent bloggers of the city was invited and they posted stories, reels and posts on their platforms which made sure the news was there everywhere that the Bar is Alive at Wow! China Park Street.