Austin Plywood | Digital Media Case Studies

THE JOURNEY OF AUSTIN PLYWOOD IN DIGITAL MEDIA

ABOUT THE BRAND

The problem often, with B2B brands are their brand popularity or awareness stay restricted within a specific circle. However, being restricted within a specific circle without making a move to go B2C is never a good idea for any business, especially when there is a scope for doing so.

Austin Plywood, one of the leading names in the plywood industry had a steady and loyal customer and client base, but as compared to their competitors, lacked popularity and media presence.

OBJECTIVE

Media today is a lot more than just creating awareness. Even though Austin Plywood had an amazing client base and was one of the most loved brands amongst engineers and architects, but it lacked the popularity it truly deserved. Their products and their reliability were appreciated by the industry stalwarts for 3 decades but when it came to the glitz and the overwhelming popularity, they still had a long way to go especially when it came to their online presence. With an objective to connect with the audience by creating a strong social media and PR presence, Austin Plywood began its journey with us.

Having a strong media presence does not really mean posting good creatives at a regular interval that promotes your brand on social media. A good media presence involves establishing a conversation between the brand, your existing customers and your potential customers. In order to create that for Austin Plywood we focussed on their Facebook marketing

Present Day Scenario

Facebook: 1353 Likes, Presently it stands at 121307 Likes in a year

A journey that started with only 1353 likes on Facebook has reached 121307 likes on Facebook and in just 1 year. Even though the numbers might seem easily attainable, but it indeed took multiple campaigns, regular social media posts and strategic PR events and pitches to attain what we all have been striving for.

Social Media Campaigns

1. Campaigns to promote Positivity during Lockdown

During Lockdown, multiple fun and motivating posts were planned to ensure positivity among the employees and the audience.

2. Campaign to promote Promoting Health

During the pandemic situation, multiple health awareness events were planned for the Austin employees and dealers which were promoted widely and was received with good response.

3. Antivirus Plywood promotion campaign

The Antivirus plywood launch campaign was widely publicized on social media and was loved by the audience.

4. Posts to promote interaction and engagement

Relevant and interesting posts were ideated to ensure engagement and reach

5. Video testimonials by industry stalwarts

A special client campaign was ideated where industry stalwarts who have been working with Austin Plywood was planned and videos were created to share the review with the audience to build trust and reliability.

OVERVIEW

From majorly a B2B brand, we have ensured Austin Plywood has grown into a B2C brand with massive social media and media popularity. Through the effective use of social media campaigns and PR strategies, we have ensured Austin Plywood today is a name that has reached every home. By using our effective skill in roping in two of the major celebrities (Prakash Raj for their product launch in Hyderabad & Zubeen Garg in North East) we have ensured popularity for the brand in just 1 year.