Instagram Case Study | Wow! Momo

Instagram Marketing- the new tool to win your audience!

Started initially as a medium to flaunt your photography skill, Instagram today has more than 800m users and if you are not using it to promote your brand, you are missing a lot. People nowadays do not go for direct promotional posts, instead they prefer story and Instagram is the best place to sell your stories. Another important aspect is surely the visual appeal which is much more stronger than any other platforms. And most importantly engagement rate is much higher on Instagram than on Facebook or any other platform.

Wow! Momo

Tapping the Instagram potential for a brand like Wow! Momo is one strategy we surely did not wanted to miss.

Present Scenario

Wow! Momo as a brand started their journey on Instagram in the year 2015 and today their followers stands at 78.3K. Of course just like Rome, their IG presence was not built in a day. It took a lot of strategies, content and aesthetics to reach this place and just like Instagram features, we have made sure our marketing strategies have evolved over the time.

Strategies Involved

When it comes to social media, content is surely the king, but when we speak about Instagram, your strategies must include trends, design, aesthetics and of course the content. Thus a separate strategy and plan was made for Instagram each month based on a theme. The theme varied from romance to monsoon, IPL to festivals and most importantly campaigns that were planned to ensure that everything was in sync.

Some Campaigns Planned for Instagram
– Bounce Back Campaign

A motivating campaign right after the first lockdown in 2020 urging people to bounce back to their normal life and celebrate it with amazing combos planned by the brand to bring back happiness and a sense of normalcy to our life.

– Stay Home & Order Online Campaign

A campaign to promote staying indoor and order food online to avoid crowding and stop the spread

#RealVoteSeason Campaign

A fun campaign to celebrate the Election season

#IchoosetoChallenge Women’s Day Campaign

A nationwide massive women’s day campaign to celebrate the wonderful achievements of the women from every walk of life. The idea was to celebrate the women and their achievements, which included celebs & influencers.

For all these campaigns a beautiful grid design was created to have an overall visual impact on the audience.

Apart from the grid designs, stories are done regulary based on trends and special days with interesting polls, quiz and swipe-up links to ensure engagement and sales for the brand.